Beach Freely
Reef was founded in 1984 by two brothers from Argentina, Fernando and Santiago Aguerre, who wanted to share their love for surf travel and beach culture with the world. So, they created a high-quality sandal that could keep up with their active (ahem, party) lifestyle. They moved to Southern California to manage the Reef brand and produce the iconic sandal that made Reef what it is today.
Now more than 30 years later, we’re still at it, encouraging people around the world to embrace the fun, freedom and spirit of the beach while living life by one simple rule: Beach Freely. Whether you’re surfing, bar-b-queing, metal detecting, sand castle building, day drinking, guitar playing, or just hanging at the beach...beach any way you want. Our products are designed to make you feel comfortable, relaxed and free in any environment, whether you’re at the beach or not. And when you love the beach as much as we do, you need to take care of it. So, we’ve pledged to help preserve and restore beaches and oceans around the world so that everyone has the opportunity to Beach Freely.
Stay Sandy,
Reef
You should beach more
Beach any way you like.
1984
Reef was founded in 1984 by two brothers from Argentina, Fernando and Santiago Aguerre, who wanted to share their love for surf travel and beach culture with the world.
1991
Inspired by the notoriously beautiful women of the beaches in South America, the brothers saw an opportunity to introduce the surf market to an exotic element that they called Miss Reef.
1999
On the 15th anniversary, the first Female sandal was born. The idea of bringing the best open footwear in the market wasn't anymore a priviledge of the boys.
2004
Beach vibes means party mood on. The Fanning sandals take the best from the 3x time world Champion. Featuring a bottle opener in its outsole, these sandals have been the party starter at the beach since the first launch.
2005
Reef enters into VF, the global leader in branded lifestyle apparel, footwear and accessories, with more than 30 brands, like Timberland, Vans and The North Face.
2008
Reef Redemption lies on the will to give back to the community.
2017
Reef Escape takes rubber sandals to a new level of quality and comfort and respect of the planet.
2021
Now more than 35 years later, we’re still at it, encouraging people around the world to embrace the fun, freedom and spirit of the beach while living life by one simple rule: Beach Freely.